Senior Marketing Officer - Foundation - Regular Full Time 2025-11831

Title: Senior Marketing Officer

Department: Marketing

Reports to: Manager, Marketing (Brand & Content)

Existing Vacancy: Yes

Location: 2075 Bayview Ave, North York, ON M4N 3M5

Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre, one of Canada’s largest and most dynamic health science centres impacting the lives of the more than 1.3 million patients it sees each year. Sunnybrook has ranked #2 in Canada, and #30 worldwide, in Newsweek’s annual World’s Best Hospitals 2024 list.

Together with our donor community, Sunnybrook Foundation raises critical funds for Sunnybrook’s world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.

We are one team in pursuit of a common purpose – to inspire lasting support for Sunnybrook – and we are guided by our values: Build Connectedness, Act with Integrity, Meaningful Collaboration and Strive for Excellence.

Position Overview

Reporting to the Manager, Marketing (Brand & Content) , the Senior Marketing Officer supports the development and implementation of marketing initiatives that generate brand awareness and support the Foundation’s fundraising and stewardship goals. The role requires the Marketing Officer to demonstrate a strong understanding marketing best practices and embrace the organization’s mission. This individual enjoys finding innovative ways to build Sunnybrook’s brand, is results-driven and generates ideas to achieve goals.

Key Duties and Responsibilities

• Delivers detailed project and operational support for cross-functional Marketing strategies across channels.
• Works with Marketing Manager to execute on all brand marketing related strategies and initiatives.
• Implements the marketing business plan to help achieve team goals.
• Ensures timely and detailed management of the Marketing budget, reconciling, invoice processing, and monthly reporting.
• Supports the integration of the brand strategy and acts as the Foundation resource for brand guidelines and standards.
• Leads reporting and analysis for marketing initiatives.
• Leads marketing support for fundraising and hosted donor events including development and execution of advertising, video, social media, PR.
• Leads on-site installations and coordination of marketing materials and collateral out-of-home, in-hospital and at events.
• In collaboration with the digital fundraising and events team, executes operational work for annual RBC Race for the Kids marketing plan.
• Develops posts for Foundation social media channels and liaises with the Hospital social team to amplify donor impact on Hospital channels.
• Works collaboratively and develops strong and effective relationships with marketing vendors and internal partners and stakeholders.
• Oversees day to day work plans for Marketing Coordinator.
• Is a proactive, committed member of the Marketing team bringing fresh ideas to the table, troubleshooting issues to find solutions, and supporting team members with a positive “can do” attitude.

Qualifications and Competencies

• Post-secondary education in marketing or equivalent work experience
• 5 years of work experience in a marketing environment, with project management experience
• Experience planning and implementing multi-channel marketing programs including website, advertising, social media, PR, events, and custom content.
• Familiarity with broadcast, print, digital and video production processes.
• Experience working on cross-functional projects with multi-stakeholders and a successful track record meeting project deliverables. Employs effective project management processes.
• Demonstrated ability to write and edit short to medium length marketing materials.
• Good knowledge of how to effectively communicate in each social media channel
• Strong interpersonal and relationship building skills, and proficient at managing multiple stakeholders.
• Manages relationships with suppliers and agencies.
• Strong reporting and analytical skills.
• Proficient in managing and reconciling budgets and conducting day to day budgetary duties such as invoice management.
• Proactive with excellent ability to handle multiple assignments consecutively, prioritize tasks and work both independently and collaboratively in a fast-paced, dynamic environment.
• Resourceful, able to successfully troubleshoot issues to find solutions while maintaining a positive disposition.
• Strong knowledge of Project management tools (Asana, Wrike),Google Analytics, Canva or InDesign, Photoshop, Adobe Professional, Microsoft Office

Total Rewards Package

The hiring range for this position is $82,000-90,000. The salary will be determined based on the successful candidate’s years of experience, qualifications and competencies that are relevant to this position.

In addition to salary, our competitive compensation package also includes, comprehensive health and dental benefits, HOOPP (Healthcare of Ontario Pension Plan), hybrid work environment with a minimum of two (2) days in office, 2 float days each fiscal year and additional Sunny Days (long weekend closures in advance of summer long weekends and Christmas Eve).

We thank all applicants in advance. Only those selected for an interview will be contacted.

​​​We know that everyone’s career journey looks a bit different and experience comes in many forms. If you’re unsure whether your experience matches all of the requirements but still think this would be a great fit, we encourage you to apply.

Sunnybrook Foundation values equity, diversity and inclusion within the workplace and is committed to fostering a work environment where employees can bring their whole selves to work, are valued for their diversity, and feel a sense of belonging.

Sunnybrook Foundation is committed to providing accessible employment practices. If you require accommodations during any stage of the recruitment process, please advise us when submitting your application and email FoundationHR@sunnybrook.ca.